Marketing and Branding
Marketing and Branding

Brand Value Plan - Brand Identity Guru
Developing brand value is critical to every organization and when professionally executed, delivers a clear and measurable competitive advantage to your firm. It does so by helping you establish a positive connection and value-relationship with your customer, which, over time, will build brand equity and increase brand value.

Brand Identity Company – Brand Identity Guru
Hiring a brand identity company is very important. In every marketing campaign, your company should have a solid brand identity on which to hang its hat.

The 5 Dimensions of Brand Definition in Strategic Brand Planning
Many companies start from humble beginnings and grow organically without any solid plans for brand development As these companies reach a certain point in their growth, they often come to realize that, in order to break through to the next level, they must proactively define their brand

Brand Image – Brand Identity Guru
Having a brand image is not a "have or have not" proposition. Everyone has one.

Brand Identity Guru - Is Your Brand Vital?
The world is not waiting for you..

Branding: 7 Important Questions and the Straight Answers
Consider these important questions about branding and the brutally honest answers that could help you sell more and save you lots of money that is typically wasted on branding. If you sell yourself as a branding expert - you might not like these answers. These are frank answers that demystify branding.

Insights Into Name Reasearch - How to Create a Name That Sells the Product
Name research is simply finding the best brand name for a specific product. At a speaking engagement for the International Trademark Association's Strategy Forum in New York, John Hoeppner, President of NameQuest, Inc., explained the overall objective of name research to an audience of trademark attorneys this way: "The goal of effective name research is to choose a product name that reflects and fits the customer's needs so precisely that the name sells the product."

Brand Positioning - Brand Image
That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a Starbucks woman! Your T-shirt with the distinctive Champion "C" on the sleeve, the blue jeans with the prominent Levi's rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the maker's symbol crafted into the end .

Brand-Personality Self-Analysis: Finding Your Brand's Emotional Aftertaste
Marketing is difficult because it is unlike any other business discipline. Most of our business day is filled with left-brain tasks that may be complex but are for the most part logical and procedural in nature whereas marketing and branding are right-brain activities governed by that hated enemy of rational business thinking, psychology.

Corporate Internet Branding — Branding Your Business Online
Let me tell you a story about Pete and a pizza. After a long day of fighting uncooperative pipes and fixtures, Pete P.

Brand Strategy - Brand Value - Brand Identity Guru
Developing brand strategy is extremely critical. The most important asset your company has is its brand.

Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru
Consumers perceive and accept many brands within a certain trade group in different ways. By personifying a brand (How would you describe brand X if it were a person?) we can find out, that for instance consumers perceive brand A as a young, impulsive, lively, attractive, energetic woman full of ideas.

Brand Equity Building - Measuring Brand Value
Measuring brand equity allows a company to establish a baseline and track changes in its brand equity over time. If a company consistently works to improve the strength of its brands, it must trace progress, or risk "flying blind.

The Importance of Branding - Can It Really Make a Difference?
As consumers, we don't really think about the importance of branding. We just seem to go with the flow of brand names that have become synonymous with our daily living.